Applicability Of The Contingent Valuation
Method To Cost-benefit Analysis For Rural Parks
Author(s)
Y. Kunimitsu
Abstract
Rural parks are public projects that need to be evaluated by cost-benefit analysis,
but this is difficult due to the lack of market value. This paper evaluates the
applicability of the contingent valuation method (CVM) by analyzing the
relation between benefits of the park and visitation range. Evaluation models for
willingness-to-pay (WTP) were modified with consideration of visitation
behaviour of residents estimated by the gravity model. The results indicate that:
(1) benefits evaluated by the WTP value decrease with distance, not because of a
decreasing tendency in the WTP value itself, but because of a decline in
visitation frequency influenced by distance; and (2) benefits of all residents
increased because of a rise in the number of non-visitors when the researchers set
the survey range wider, however, benefits evaluated by visitors’ WTP converged
to a constant level at a certain range. Therefore, the critical factor for applying
the CVM to a cost-benefit analysis with stability is to exclude, or to control, the
WTP value of non-visitors, especially non-visitors outside of the feasible
visitation range.
Keywords: gravity model, visitation frequency, visitation range, willingness-topay
(WTP).
1 Introduction
Rural parks have been constructed as public projects by local governments in the
countryside. Green fields, walking tracks, and irrigation canals similar to natural
creeks are constructed in the park to improve amenities relating to the rural
landscape and living environment, as well as to preserve the natural environment
and wildlife.
Keywords
gravity model, visitation frequency, visitation range, willingness-topay(WTP).
Related Book
Other papers in this volume
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