Urban Movement Patterns Related To Shopping
Centres – The Example Of Lõunakeskus In
Tartu, Estonia
Author(s)
A. Kluge, T. Rõivas, D. Antov, T. Oja & Ü. Mander
Abstract
The shift from an industrial to an information society has changed consumption
as we know it. The need to consume has been replaced by the desire to do so.
The changes have also occurred in urban transportation, where the private car
usage has risen to new heights all around the world. These changes have
revolutionised the places and modes of consumption. Personal, highly
specialised small corner shops are being replaced by large shopping centres on
the fringes of post-industrial cities. A survey we conducted at Lõunakeskus, one
of the biggest shopping centres in Tartu, Estonia, had a goal to find out the
moving habits and analyze the traffic patterns created by the customers. The
results show that a majority of shoppers access the shopping centre by car. The
customers themselves show great variety according to their social background,
making the shopping centre truly \“a place for everybody”. The majority of the
customers visit the centre approximately 2–3 times a week and some important
differences occur between the in-week and the weekend customers. The distance
dependence occurring between the region of living and the modal split seemed to
have reliance on the mode of living – the car usage was at its maximum in the
low-density suburban regions in the transition zone, while the bus was used
much more frequently in the more distant periphery zone of high density
apartment blocks. The urban fringe shopping centres are still a relatively new
sight in the landscape of Tartu, while Lõunakeskus was opened in 2001 as the
first big shopping centre in south Estonia.
Keywords: modal choice, shopping centres, urban movement, public transport,
transport planning.
Keywords
modal choice, shopping centres, urban movement, public transport,
transport planning.
Related Book
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