Making 20 2020 Happen: Is The Hospitality
Industry Mitigating Its Environmental Impacts?
The Barriers And Motivators That German
Hoteliers Have To Invest In Sustainable
Management Strategies And Technologies And
Their Perceptions Of Online Self Help
Author(s)
W. Legrand, C. Kirsche, P. Sloan & C. Simons-Kaufmann
Abstract
In 2006, the European Union (EU) set itself the 20 2020 goal which translates
into reducing greenhouse gases by 20% by the year 2020 compared to 1990
levels. According to the Commission of the European Communities, the 20 2020
goal can be achieved through measures in energy efficiencies (EE) and an
increased use of renewable energy (RE) in the EU’s final energy mix to 20% by
2020. The tourism industry at large is estimated to be responsible for 5% of the
world’s carbon dioxide (CO2) gas emissions. The hotel sector represents 1% of
all CO2 gas emissions. Some hospitality industry leaders have understood that it
makes business sense to modify operations and achieve the economic benefits of
sound environmental practice. With multiple incentive programmes in place
supporting the ‘greening’ of operations as well as the plethora of online
environmental management self help tools, hotel executives ask themselves what
are the barriers and motivators to undertaking investments necessary for
mitigating environmental impacts? This study is based on cross-sectional
research among German general managers of both privately managed and chainoperated
hotels assessing their opinions in regard to barriers and motivators
towards investments in green technologies as well as their perceptions of online
Keywords
mitigating hospitality environmental impacts, barriers, motivators, investment, sustainability, online tools
Related Book
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