The Contradiction Between Production,
Marketing And Consumption Of Organic Food:
Supply Of Organic Products In The City Of
Barcelona
Author(s)
X. A. Armesto-López & M. B. Gómez-Martín
Abstract
This paper aims to reflect on the possible contradictions that occur between the
marketing of organic food that can be found in the usual places and the
principles underlying the production philosophy of these. For this purpose is a
sample of products that include the categories of the most consumed by the
general public (fruit, vegetables, dairy products, etc.) and identify their
geographical origins. The place in which the study is conducted is the city of
Barcelona (Catalonia, Spain) and it will visit a selection of shops dedicated
solely to the sale of organic products and a choice of department stores that have
a section differentiating organic food. The results show how the number of
organic products found on the shelves of the stores produced in remote
geographical site marketing is considerable. Therefore, it calls into question one
of the pillars that underpin the ecological philosophy: the proximity of the
producer. Hence, that can corroborate the \“conventionalization” of organic
farming, something that already alerted some authors several years ago. The
potential role of organic products with regard to sustainability, the attitude of the
authorities and consumer access to these products in the near future will be
important issues in the social debate.
Keywords: organic food, products’ geographical origin, Barcelona.
Keywords
Keywords: organic food, products’ geographical origin, Barcelona.
Related Book
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