EVIDENCE-BASED DESIGN OF A TOURIST BROCHURE BASED ON WORSHIPING BEHAVIOR IN LONGSHAN TEMPLE, TAIWAN
Author(s)
MENG-CONG ZHENG, TZU-CHUN TSAI
Abstract
The number of visitors to Taiwan is increasing, but most of them experience it with at just a passing glance and shallow experience. The purpose of this study is to redesign the tourist brochure to provide practical information for visitors. This study was implemented based on the Longshan Temple. The first stage investigated 50 tourists’ behavior in the Temple. We found the utilization rate of worshiping information was only 20%. Search time was 15% of the total visiting time; 38% of the visitors were confused because they were looking for where the worshiping objects were. Most visitors left after taking photos, unable to understand and experience the culture of the temple. In the second stage, based on the results of the visiting tasks and questionnaire, we found the “Visit ceremony”, “Visit order”, “guide map”, and “temple history story” of the new tourist brochure should be redesigned. In the third stage, the verification results show that the correct rate of the new brochure for worshiping Longshan Temple is higher than 80%. The information about the order of visit is critical for worshiping. The new tourist brochure design effectively enhances the visitor experience.
Keywords
evidence-based design, tourist brochure, worshiping behavior, Longshan Temple
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