How Telecommunications Companies Are Facing Up To
Sustainable Development
Author(s)
P. Avogadri, G. Carmosino, S. Milanese & D. Vassallo
Abstract
How telecommunications companies are facing
up to sustainable development
P. ~ v o ~ a d r i ~ , G. ~armosino', S. ~ i l a n e s e ~ & ~ . ~ a s s a l l o '
I 3-General AfSairs, Environment Direction, Via A. Severo 246,
00145 Rome, Italy
2Arthur D. Little, P.zza della Repubblica 32, 20124 Milan, Italy
Abstract
The purpose of the work conducted by "3", the commercial brand of H3G, the
first mobile video company of the Italian market, and Arthur D. Little was to
develop a strategic approach and to set the directions for managing
environmental and social issues in a fully integrated manner with the business
strategy of the organisation. The work started analysing the current and future
concerns of stakeholders, reviewing systems and processes adopted by major
telecommunications companies and conducting an internal analysis of "3"
organisation.
The work confirmed the actual health concern related to electromagnetism but
highlighted also specific stakeholders expectations related to issues such as
Keywords
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