Destination Management And Strategic Market
Planning: A Strategic Planning Technique Of The
Total Tourism Product With The Assistance Of
Section Elevation Diagrams
Author(s)
G. Siomkos, Ch. Vassiliadis & Th. Fotiadis
Abstract
Herein, a methodology for analysing an area’s broad tourism product is
presented. In particular, after theoretically approaching the issue of Destination
Management, and the issues of marketing and planning geographical sections,
the use of a Destination Card is proposed for applications relevant to areas’
strategic analyses. The aforementioned card is a result of the combination of
tools for landscape architectural design (landscape planning/section elevation
diagrams) and particularly face analysis sections, with the presentation of both
practical evaluation criteria and area categorisation criteria from the theory of
Destination Management. Destination analysis through the Card may facilitate
the procedure
Keywords
Related Book
Other papers in this volume
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