An Image Of Organization In A
Virtual Environment
Author(s)
E. S. Tuzhikova
Abstract
Scientific interest in various sorts of research opportunities using the Internet is
very widespread and is an important and pressing question now as the concept of
communication between Internet users receives wider investigation than
everyday contact between people. The Internet creates a new space for
information interchange and cooperation between all of its users. This space
offers two basic features; firstly, the opportunity to find necessary information
and the secondly, the opportunity to unite people in groups with shared interests.
Likewise such features are available not only to each individual person, but also
to whole companies that use the Internet in their daily operations.
Despite the small amount of scientific research about the Internet which has
been carried out, attractive to psychological analysis is the connection between
cyberspace problems and professional organizations and communities,
representing themselves with the help of web-sites. One of the positive signs of
the opportunity for social design in cyberspace is the active development of
various network communities.
Any organization creates a corporate image and has a style that it
purposefully forms and renders emotional - psychological influence, in both the
external and the internal organizational environment. Web pages of the
organizations contain not only reports of information about goods and services,
where the basic purpose is advertising activity, but also create their own
individual style in cyberspace. The above testifies to the necessity of
psychological research into the image of organizations utilising cyberspace as a
special form of corporate promotion, allowing them to attract a broader audience
of consumers.
Keywords: web sites companies, image and style organizations in virtual
environment.
Keywords
web sites companies, image and style organizations in virtual
environment.
Related Book
Other papers in this volume
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