Sustainability Planning: Pushing Against
Institutional Barriers
Author(s)
D. Goudie
Abstract
This paper describes a case study of an institution promoting sustainability goals
but acting to restrict innovation and implementation of those same goals. The
issue is important because institutions have cultures which may feel antipathy to
a paradigm shift toward sustainability, whilst required to usher in sustainability.
There are a multitude of conservative forces representing the Dominant Social
Paradigm restricting innovation, despite sustainability policy. People engaging
in sustainability implementation may come into conflict with institutional
representatives of the old paradigm. Resistance to the New Environmental
Paradigm may permeate our own organisations.
Trying to strike a balance between implementing ecologically sustainable
development and respecting institutions’ behaviour may require courage and
perseverance. Institutions are often big, powerful, conservative and may tolerate
bullying behaviour if threatened by innovation.
With most development takes place in urban settings, concepts of urban
sustainability attempt to merge two very different fields of human endeavour -
how we modify our landscape, our built environment, and how we behave in that
environment.
Transport planning in Queensland, Australia displayed a tension between the
infrastructure providers and the intending behaviour changers, so that project
managers vested with encouraging travel behaviour change, badged as
'TravelSmart', appeared to fear innovation, fear action research which was,
definitively, not under their full control. This paper explores this apparent
'internal dissonance' between the accepted need for, yet fear of change, via a case
study attempting to introduce a pilot TravelSmart Destinations project to a
provincial Queensland University, and the ways perseverance and maintaining
focus on goals in both infrastructure and behaviour will make sustainability
gains.
Keywords: sustainable, sustainability planning, institutional barriers, paradigm
shift, implementation, impediments to change, ecologically sustainable
development, urban travel change.
Keywords
sustainable, sustainability planning, institutional barriers, paradigm
shift, implementation, impediments to change, ecologically sustainable
development, urban travel change.
Related Book
Other papers in this volume
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