The Role Of Beauty For Sustainability:
A Discussion On Responsible Consumption,
Aesthetics Attitudes And Product Design
Author(s)
A. Marchand, S. Walker & P. De Coninck
Abstract
This paper explores the relationship between sustainability, and product aesthetic
qualities and experience. It presents the result of an ongoing study notably
looking at responsible consumption and the resulting visual culture. Initial
insights are presented and thoughts that have emerged from this research
experience are discussed. The link between eco-ethics, aesthetics, and the
intrinsic and extrinsic properties of objects is briefly examined. The paper
explores an ‘aesthetic attitude’ related to the ethical, spiritual and pragmatic
facets of sustainability, and proposes the valorisation and celebration of beauty
in these terms – as opposed to the surface \“aestheticization of everyday life” that
we are witnessing in contemporary society.
Keywords: product design, material culture, responsible consumers, ethics,
aesthetics, aestheticization, beauty.
1 Introduction
Sustainability has fascinating implications for the aesthetic qualities of built
environments, including the functional products that surround us, and for the
way we experience them. Indeed, it is expected to affect how products look and
are thought about, and to modify our response to a product’s visual qualities. The
paper provides some examples to illustrate these effects, and starts to explore
how the project of sustainability challenges aesthetic conventions and social
norms. Ongoing research into the significance of sustainability for product
design, visual cultures and products aesthetics experience, is described. This
study examines how some individuals promoting sustainability through their
Keywords
product design, material culture, responsible consumers, ethics,
aesthetics, aestheticization, beauty.
Related Book
Other papers in this volume
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