Getting A Clearer Picture: A Business Application Of Data Mining
Author(s)
J. H. Schoeman, M. Ground & M. C. Matthee
Abstract
Getting a clearer picture: a business
application of data mining
J. H. ~choeman', M. round^ & M. C. ~atthee'
I Department of Informatics,
2 Department of Economics, University of Pretoria, South Africa
Abstract
Businesses are beginning to realise that knowledge discovery, and data mining in
particular, are becoming an essential part of day-to-day operations. Yet,
fundamentally technical and statistical techniques are not usually part of the
expertise of the user in a business environment. Techniques that do not rely so
heavily on such specialist knowledge could prove more accessible, and thus,
more rewarding. Furthermore, the problem often lies not only with the
technology and tools, but with the data mining process itself. This paper
explores the experience gained from a cooperative data mining effort between
the authors and a health insurance company, in order to suggest ways of
overcoming these challenges. Firstly, technique complexity is addressed through
the use of visual link analysis. S
Keywords
Related Book
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