Analyzing A Brazilian Convenience Store Sales Tickets
Author(s)
M. G. Galindo, P. S. Coelho, G. Lachtermacher & N. Ebecken
Abstract
Analyzing a Brazilian convenience store
sales tickets
M. G. ~alindo', P. S. ~ o e l h o ' ~ ~ , G. ~achtermacher"~
& N. beck en^
1 Faculdades Ibmec, Brazil
2 COPPE, Universidade Federal do Rio de Janeiro, Brazil
3 FACC, Universidade Federal do Rio de Janeiro, Brazil
Abstract
The Association Rules Theory was applied in this study in order to discover the
seasonality in convenience stores customers. A one-year tickets sale database
from a convenience store (AMIPM), located at Niterdi - Rio de Janeiro State,
was used. In this database, the clients are not identified. The Knowledge
Discovery in a Database process was carried out, including the pre-processing
phase, with noise and absent values treatment. Association Rules were used to
define the dependence relations among the concurrencies of items in sales
transactions. For each rule, support and confidence measures were assessed.
These measures were developed using the occurrence frequency of transaction
items. The database was prepared to allo
Keywords
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