Methodological Problems In The Web Mining Field
Author(s)
P. Mariani , M. Mezzanzanica & F. Verrecchia
Abstract
Methodological problems in the Web Mining
field
P. Mariani , M. Mezzanzanica & F. Verrecchia
Department of Statistics, Milano Bicocca University, Italy
Abstract
A new solution to management requirements and objectives is offered by the
opportunity to access a wide range of information - gathered throughout many
years of activity or coming from external sources - regarding the different
aspects of corporate activity. The set-up of a correct commercial strategy, the
creation of new products and services, the opening of new points of sale, and the
conception of a cross-selling activity are issues that are generally faced by
exploiting sector knowledge, experience and past mistakes.
Innovation in new technologies and Data Mining activity do not deny
traditional knowledge - which still remains essential - but combine the decisional
steps with structured rules by creating a synthesis of complex and huge
information heritage.
In this particular situation it is important to adapt these techniques to t
Keywords
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