A Cross-cultural Study Of Icons And Images Used
In North American Web Design
Author(s)
E. Knight, C. Gunawardena, F. Bouachrine, N. Dassanayake,
T. Gnanakumar & C. Kulasuriya
Abstract
This paper reports the results of a study which examined differences in
perceptions of the meaning of icons and images drawn from US academic web
sites. To provide a cross-cultural perspective, the study was conducted in the
USA at the University of New Mexico; in Morocco at Al-Akhawayn University
in Ifrane; and in Nawala, Nugegoda at the Open University of Sri Lanka.
A questionnaire containing 18 icons and images drawn from 26 US academic
websites was distributed via the Internet. Participants were asked to assign
meanings to each icon or image and to select a preferred image to represent
group discussion online, Internet chat, submitting an assignment online, and
accessing a library. In addition, participants were asked to choose from three
images of professors which they would prefer to take a course from and why.
Differences in the interpretation of meanings and preferences for specific
icons and images are related to the cultural perspectives of the participants.
Implications and recommendations for the design of icons and images for use in
cross-cultural online learning environments are discussed.
Keywords: web design, design of icons and images, multimedia design, online
learning environments, cultural differences, cross-cultural design.
Keywords
web design, design of icons and images, multimedia design, online
learning environments, cultural differences, cross-cultural design.
Related Book
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