Persuasive E-commerce Website Design
Assistant Tool
Author(s)
Idyawati H., E. A. Seman & Y. Yusak
Abstract
e-Commerce websites that are not structured or planned can convey the wrong
message to users at best and at worse are the cause of fatigue and stress. A
poorly-constructed interface will repel users, lose sales, do damage to a
company’s brand, and simply become an irrelevance to the business. An excess
of visual, text and/or audio information burdens the user, who in turn will discard
the underlying messages that the site is attempting to convey. The success of a
well designed e-commerce websites can be measured through the experience of a
user, and the information the user imparts from the event. The aim, therefore, of
any multimedia designer especially a persuasive e-commerce website designer is
to understand the needs of any potential user to effectively convey the central
themes of the design and promote comprehension of the
services/products/information on display.
Keywords: paradigm shift, cognitive model, human information processing,
comprehension, create creativity, psychological knowledge, multi-sensory
interaction.
1 Introduction
This paper is intended to create a tool, which is called the Multimedia Design
Assistant Tool (MDAT) which consists of Cognitive Advisor Tool (CAT) to
shift designer’s paradigm in promoting a persuasive e-commerce website. The
tool reflects a designer’s perception of how to utilize multimedia and hypermedia
in such a way that they are optimising the aesthetic characteristics of a particular
media. The tool itself will be created in a user-centred and interactive manner to
ensure that designers are actively engaged in the environment rather than
passively receiving and storing knowledge from teachers and textbooks.
Keywords
paradigm shift, cognitive model, human information processing,
comprehension, create creativity, psychological knowledge, multi-sensory
interaction.
Related Book
Other papers in this volume
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