Physicians’ Internet Use: Diffusion Through
Compatibility And Observability
Author(s)
F. Chew & W. Grant
Abstract
A national mail survey of 683 randomly selected US family physicians was
conducted using diffusion of innovations theory to assess Internet use
perceptions and identify sources from which physicians obtained medical
information. Continuing medical education (CME), medical journals and
professional colleagues were the top three sources of medical information.
Internet use diffused through five starting points and three paths. They are 1)
assessing the professional association website as helpful, 2) taking a CME course
on Internet navigation or participating in an Internet demonstration, 3) having a
teaching hospital affiliation, 4) a lower patient load and 5) recent professional
training (within the past 10 years). From here the three pathways included
observing its benefits, utilization compatibility and ease, and getting useful
information. Continuing medical education with an emphasis on demonstration
constitutes the optimal means for socializing family physicians to learn how to
navigate the Internet.
Keywords: Internet use, family physicians, diffusion.
1 Introduction
Family medicine has increasingly become an information-intensive specialty
reliant on relevant original research published in many multidisciplinary and
subspecialty journals [1]. Therefore, practitioners must be knowledgeable about
the best evidence for clinical practice from disease screening to bioterrorism
threat response and assisting patients to assess Internet health information. More
Keywords
Internet use, family physicians, diffusion.
Related Book
Other papers in this volume
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