Finding The Real Subject: The Application Of
Categorisation Methods To Forum Messages
Author(s)
G. La Rocca
Abstract
The growth of interactive communities and multimedia nets seems to be
uncontrollable to the extent that both human and global communication are
impossible today without the Internet. Nowadays Computer Mediated
Communication has created and developed on-line communities that well in
digitalized territories. This new segment of social science is mostly built up of
\“words” and the necessary strategy and tools should be aimed at enabling the
scanning, the attentive reading, the understanding and the explanation of such
segment. On-line communities are perfect places to study linguistic behaviours
and mass interactions. The virtual space in which people can speak are chat lines,
mailing lists, forums, etc. In a forum we have the possibility to send one or more
messages, participating to the discussion of a specific topic, in this case wine.
This forum gathers specialists, technicians and ordinary people who end up
becoming a real community, where information and news about wine are
frequently swapped. The study of a forum is a method normally used to verify
customer satisfaction; in our case we want to find out if there is a parallelism
between the titles of the subject and the content of the messages. Because we
frequently answer messages without changing their title, to monitor only these
titles is not enough for marketing or communication specialists if they want to
obtain an exhaustive description of customer communication. The purpose of
this work is to obtain a new list of subjects for each message. For this reason we
use Text Mining techniques which allow us to look for sets of words inside the
texts. TaltaC² \“Entity Search” utility has been used in order to search a
distinctive word sequence inside fragments by using complex queries with
regular expression.
Keywords: text mining, automatic categorization, entity search, computer
mediate communication, forum.
Keywords
text mining, automatic categorization, entity search, computer
mediate communication, forum.
Related Book
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