Time Value Of The Internet Banking Adoption
And Customer Trust
Author(s)
Y. T. Chang
Abstract
Studies on adoption of new technologies have focused mainly on the behaviour
of adoption and on efficiency gains from advancement in the state of technology.
The contention of this study is that it is more appropriate to regard the adoption
of technology in the banking industry in dual aspects by banks and by customers,
given the intermediary role of banks. Despite growing interest in e-Commerce
and financial activities, consumer choice decisions as to whether to adopt
banking on the Internet has not been fully investigated in the literature. Applying
data from Korea on the adoption of on-line banking, the study evaluates
consumer characteristics that affect the adoption decision. The study focuses
insight on whether the time value perceived by consumers affects their adoption
decision to banking on the Internet, introducing decision criteria. The study
furnishes helpful information for managers in the banking industry, regarding
customer characteristics of trust and risk factors that determine adoption of
banking on the Internet.
Keywords: consumer adoption, Internet banking, perceived time value, risks and
trust.
1 Background
The banking industry has been significantly influenced by evolution of
technology. The growing applications of computerized networks to banking
reduced the cost of transaction and increased the speed of service substantially.
In particular, the nature of financial intermediaries made banks improve their
production technology, focusing especially on distribution of products. In other
words, the evolution of banking technology has been mainly driven by changes
in distribution channels, such as the development of over-the-counter (OTC),
Keywords
consumer adoption, Internet banking, perceived time value, risks and
trust.
Related Book
Other papers in this volume
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