Customer Orientation As A Driving Force To
Build Innovative Networks In Security Business
Author(s)
K. Palomäki
Abstract
This paper describes the Finnish security business sector through the lens of
market and customer orientation. Security business field has been considered as
a very potential business area. Moreover, security features are playing some kind
of a role in all businesses, among both traditional security and safety providers
and other industries that have security only as a perspective. As the security
sector and its operational environment change, companies within the business
field need to be able to follow and understand the changes, and in order to be
competitive, act on them. The study is based on the empirical data gathered in
one-year research project. Among the participants and interviewees were persons
from various associations, governmental organisations, research sector and
companies, all associated with the security industry. The aim of the study is to
look into on-going market trends and future customer needs within the Finnish
private security sector, and to explore how the sector is prepared to answer to
these new customer needs. Moreover, the study aims to find out how the
customer needs could be answered better. Results point to the need for different
kinds of logistical security and safety solutions, home security and safety
solutions, solutions for the protection of environment and infrastructure,
solutions relating to health care, and data security and protection. More
generally, a need for more comprehensive security solutions was discovered. The
findings suggest that in order to answer to the customer needs of the security
business sector, new security networks are needed.
Keywords: security business, network, innovation, security network, customer
needs.
1 Introduction
The growth of private security has been described as ‘extraordinary and global’,
and for example in Europe, the total number of security personnel has more than
Keywords
security business, network, innovation, security network, customer
needs
Related Book
Other papers in this volume
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