Developing Corporate Environment And
Health Strategy: Review Of Existing
Corporate Citizenship (CC) Models
Author(s)
K. Duncan
Abstract
Corporate citizenship usually encompasses the following responsibilities:
business standards; community relations; education and leadership development;
employee relations; environment protection; and health promotion.
As corporations around the world extend their vision to society, they require
models of corporate citizenship (CC) in order to help develop corporate
environment and health strategy. Unfortunately, there is little agreement as to
which models may prove suitable in the development of environmental and
health strategy, as no systematic review of the major CC models has been
undertaken.
As a result, this paper reviews almost fifty CC models (1960–2000), and
suggests a new typology for models – one that reflects the process that business
practitioners would follow in developing an overall corporate citizenship
strategy. Business leaders would first choose a model, next a decision-making
tool, then determine processes to be followed with stakeholders, and finally
report on their environmental and health performance.
Keywords: corporate citizenship models, environment, health, strategy.
1 Introduction
Because corporate citizenship has been developing since the 1950s, researchers
and organizations have proposed a multitude of models, many of which are
shown in Table 1.
Keywords
corporate citizenship models, environment, health, strategy.
Related Book
Other papers in this volume
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