Selection, Design And Dissemination Of
Fuerteventura’s Projected Tourism Image
(Canary Isles)
Author(s)
A. J. Rodríguez, P. Díaz, D. Ruiz-Labourdette, F. D. Pineda,
M. F. Schmitz & A. Santana
Abstract
Tourism constitutes an important factor among those influencing sociocultural
change in populations, particularly when these inhabit tourist destinations.
Among the multiple components of the tourism system, the processes of
selection, design and implementation of the ‘constructed image’ are highly
valuable with regard to studying the significance and resignificance of the
territory. The present study analyses these processes through images presented in
brochures and websites relating to the tourism offer of the island of
Fuerteventura (Canary Isles). It can currently be observed that the local
administrations of this island are attempting to project Fuerteventura’s image
through its re-adaptation and differentiation as a tourist destination. The process
gives rise to contradictions in the selection strategies and significance of the
tourism resources between the different administrations and the other actors
responsible for ‘generating an image’.
Keywords: brochures, projected image, symbolic transfiguration, tourism,
tourist destinations, websites.
1 Introduction
Tourism clearly constitutes a leading activity in international, national and
domestic economies. Consensus exists regarding the importance of the tourism
image as a motor thereof. Only one other topic, the impacts of tourism, competes
with this activity with regard to analysis by researchers.
Keywords
brochures, projected image, symbolic transfiguration, tourism,
tourist destinations, websites
Related Book
Other papers in this volume
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