Tourism Strategy At Swedish Transport
Administration
Author(s)
C. Ahnlund
Abstract
The Swedish Transport Administration’s (STA) vision is to make the good
journey possible by providing individuals and the business community with the
best options for transport and travel. The STA has divided their clients into
various customer groups depending on their needs and demands for the good
journey. The tourism industry is one of the major strategic customer groups
identified by the STA.
The demands and needs from the tourism industry have been described in a
customer group document. The tourism industry is dependent on good road
services and sign-posting. It must be made easy for the tourist to find their way
to their destination and also made possible to find and use environmentally
friendly options for their travel needs.
STA can in the best way possible meet the demands and needs from the
tourist industry by enhancing the tourist signs and information along the roads,
by developing dialogue between the tourist industry and STA and by supporting
mobility management.
The STA has worked together with the tourism industry on a national and
regional level in order to enhance the possibility for regional development of the
tourism industry. We have found that a lot more can be done if we increase the
knowledge and coordination of issues important for tourism development.
In this paper we will describe the tools and methods used to create a strategy
for the tourism industry. The survey has been divided into three different steps,
which are: state of the art, co-operation with the tourism industry and economic
analysis and effects describing the tourism industry. The tourism strategy will
help the SRA to clarify the goal for our services and co-operation with the
tourism industry and to identify key areas for achieving our goal.
Keywords: tourism strategy, Swedish Transport Administration.
Keywords
tourism strategy, Swedish Transport Administration
Related Book
Other papers in this volume
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