The Development Of Community-based Tourism
Business In Phu Khratae Island, Nonklang
Sub-district, Phiboonmangsaharn District,
Ubonratchathani Province, Thailand
Author(s)
P. Somnuek
Abstract
This developmental research was aimed to: 1) study the potential of the
community for developing tourism business, 2) investigate and compare the
levels of satisfaction of tourists towards the services and 3) analyze the effects of
the implementation of tourism activities. The participatory action research was
used for this study and data collection was done through questionnaires, which
were later analyzed by using the summarization together with descriptive and
inferential statistical measurements. Respondents in this study consisted of
representatives of the community and senior members, committee of the
community tourism association, and tourists. Research findings were as follow:
1) The tourist location of the community was found to have the potential for
being a new eco-tourism location and the committee of the tourism club were
found to have the potential to manage the community tourism business.
2) During the first phase of appraisal, tourists were found to have
dissatisfaction with the overall service, but after a progressive evaluation,
tourists were found to have higher satisfaction.
3) The local community members also stated that the various tourism
activities produced positive socio-economic, cultural, lifestyle and environmental
effects.
Keywords: business development, tourism business, community-based tourism.
Keywords
business development, tourism business, community-based tourism
Related Book
Other papers in this volume
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