Principles For Place Identity Enhancement:
A Sustainable Challenge For Changes To The
Contemporary City
Author(s)
M. Sepe
Abstract
Globalization and technological development have contributed to accelerated
rates of change and transformed spaces in the contemporary urban landscape.
The end result is that on the one hand cities, places, itineraries, customs and
behavioural patterns have all come to resemble one another, contributing to an
increasing urban identity crisis. On the other, the hallmark of most contemporary
cities is now simultaneity and fragmentation. The difficulty of decodifying the
new urban scene in order for the city to be planned sustainably led to the
PlaceMaker method being set up. This is a method of urban analysis and design
which both detects elements that do not feature in traditional mapping and which
constitute the contemporary identity of the places, and identifies appropriate
project interventions.
Starting from these premises, the aim of this paper is to show the PlaceMaker
method and the summary of the main experiments which were carried out. The
paper concludes with proposal of the \“12 principles for place identity
enhancement”, designed as checklists for urban projects with place identity at the
core.
Keywords: place identity, urban design, contemporary city, sustainable
principles, PlaceMaker.
1 Introduction
The complexity of urban dynamics which are interesting the contemporary city is
mainly due to the speeding up of time and changes in the modality of use of
urban space. The resulting instability gives rise to situations of transience and
transformation, fertile ground for territorial marketing operations characterized
Keywords
place identity, urban design, contemporary city, sustainable
principles, PlaceMaker.
Related Book
Other papers in this volume
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