The Image Of The City As 'good': The Creation Of A City's Promotional
Package Through A Strategic Framework Analysis Of City Marketing
Procedure.
Author(s)
T. Metaxas
Abstract
The image of the city as 'good':
the creation of a city's promotional package
through a strategic framework analysis of city
marketing procedure
T. Metaxas
School of Planning and Regional Development
University of Thessaly, Greece
Abstract
The purpose of this paper is to present some very important prerequisites /
criteria under which, Placelcity Marketing procedure could become an effective
tool for city's development and competitiveness and not a waste strategy or a
hindrance (answering the question: does marketing the city help or hinder?). The
main goal is the creation of an attractive and competitive city image. In order to
satisfy this goal, the paper aims to present a strategic framework analysis and to
provide a strategic model of a city's image as a 'good'. On the other hand, the
paper aims to present a potential promotional package based on the prerequisites
of Place/ city marketing implementation, so that the City Marketing procedure as
a whole can become effective, sustainable and
Keywords
Related Book
Other papers in this volume
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