Attractability: An Indicator For Optimising The
Design Of A Web Site
Author(s)
A. Platis, P. Tselios G. Vouros
Abstract
This paper, in a greater extend than previous work, proposes a method for
identifying website pages that may be of high interest to website visitors but are
not, somehow, directly accessible by them, and for providing navigational
support. Towards this account we model website visitors activity in a site using a
Markov chain and provide a method for measuring pages' transitions
attractabilities on a time interval of site usage. In this way, we have an indicator
for page usage depending on the information interest of the page, the probability
of a user to follow a link to that page and the probability of a user to be in that
page. The paper provides examples from a test case and discusses the utilization
of attractabilities for re-organising a we
Keywords
Related Book
Other papers in this volume
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