Mining Customer Preference Ratings For
Product Recommendation Using The Support
Vector Machine And The Latent Class Model
Author(s)
William K. Cheung, James T. Kwok, Martin H. Law &
Kwok-Ching Tsui
Abstract
As Internet commerce becomes more popular, customers' preferences on var-
ious products can now be readily acquired on-line via various e-commerce
systems. Properly mining this extracted data can generate useful knowledge
for providing personalized product recommendation services. In general,
recommender systems use two complementary techniques. Content-based
systems match customer interests with products attributes, while collabo-
rative filtering systems utilize preference ratings from other customers. In
this paper, we address some problems faced by these two syste
Keywords
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