A Proposed Theoretical Strategic Framework
For The Successful Entrance Of New Products
Of High Technology
Author(s)
Th. Fotiadis, G. Haramis, G. Siomkos, Ch. Vassiliadis
& Ch. Tsialtas
Abstract
An innovative decision-making procedure is expounded in the present paper.
This procedure concerns decision-making about New Hi-Tech Products and their
introduction into the uncertain, turbulent, volatile, and tumultuous environment
of the market through the systemic approach/operational coexistence of
Marketing with Research and Development (R and D).
Upon the completion of two parts, the input, coordination, evaluation and
circulation of information is optimized, while quality and quantity aspects are
expanded. Also, the aspect concerning the market-orientated use of information
is developed.
This procedure makes the effective distribution of resources and time
possible, and optimizes the learning experience curve of the company
guaranteeing that pointless and insubstantial actions are reduced and that errors
are incorporated into the decision-making algorithm. In addition, it brings down
the imminent features of uncertainty and cuts the introduction time of New Hi-
Tech Products into the market.
The strategic orientation of the suggested theoretical framework, the emphasis
laid on the market-orientated approach as well as the software—which was
developed for the purposes of the present theoretical framework—support and
encourage the reasoning of the decision-making procedure concerning the
introduction of New Hi-Tech Products into the market. At the same time, it
includes—within the decision-making mechanism—the parameter of the
achieved completion degree.
Keywords
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