Analysis Of User Impressions Of Railway
Stations, Focusing On The Effects Of
Adjunct Retail Facilities
Author(s)
C. Li, T. Yamamoto & T. Morikawa
Abstract
This paper examines the cognitive structure of the impressions that users have of
railway stations and quantifies the effect of different types of adjunct stores on
the cognitive structure. The results offer some fundamental insights for
developing more effective policies and promotion strategies.
User feelings of Tokyo’s large railway terminals were gathered by means of a
questionnaire. Overall impressions of the stations were then extracted using
factor analysis. A structural equation model (SEM) was applied to see how stores
affect the user’s impressions of the stations as well as to quantify the impact of
the stores and the differences in the users’ socio-economic characteristics.
The results suggest that railway users have three types of impressions about
stations: convenience, when a station is mainly considered a transport facility;
pleasure, when a station is mainly considered a place of communication or
leisure; and crowded, which concerns the station’s layout and atmosphere.
Different types of stores produced different impressions. Clothing stores
enhanced the impression of pleasure, while food & beverage stores enhanced the
impression of convenience. The revealed shopping behaviour data confirmed that
these latent variables affect the railway user’s choice of shopping destinations.
Keywords: urban renaissance, railway stations, cognitive structure of
impression, adjunct retail facilities.
1 Introduction
Urban sprawl is a serious problem in the metropolises of Japan and other
developed countries. Countries undergoing rapid development will also face this
Keywords
urban renaissance, railway stations, cognitive structure of
impression, adjunct retail facilities.
Related Book
Other papers in this volume
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