VV-TOMM: Capacity Building In
Remote Tourism Territories Through The
First European Transnational Application Of
The Tourism Optimization Management Model
Author(s)
A. Jiricka, B. Salak, A. Arnberger, R. Eder & U. Pröbstl-Haider
Abstract
Management concepts for sustainable tourism development tackle the challenges
of preventing the use of natural, socio-cultural and economic resources from
turning into the abuse of such resources. Their major aim is keeping the balance
between visitor numbers and the welfare of the local environment and
population. In 1997, a new approach was elaborated – the Tourism Optimization
Management Model, called TOMM for short. In contrast t o other
management approaches, TOMM acts as a motivator to achieve results which
will be appreciated by all tourism actors. Rather than focusing on limits, it strives
towards a process of mobilisation and identity building. Within a three-year
transnational research project – focused on remote areas under transition to a
strategic development of tourism – TOMM was first applied in a transnational
European context. This paper analyses the potential and flexibility of the TOMM
framework under special preconditions: all study areas were either just beginning
tourism activities or were re-establishing their tourism businesses. The
transnational application in this paper examines the ability of the
TOMM-process to introduce a ‘strategic’ sustainable tourism management
concept under difficult conditions, such as low tourism budgets, missing tourism
data, heterogeneous stakeholder structures or lack of commitment by
stakeholders. Findings of this international comparison demonstrate the potential
of the TOMM-framework to encourage a learning process about successful and
sustainable destination development, and about the need to monitor multidimensional
data in order to survey and adapt the tourism strategy if needed.
Keywords
tourism monitoring, destination management, stakeholderinvolvement.
Related Book
Other papers in this volume
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