Green Meetings: Ecocertification Of Sustainable
Events In Conference And Business Tourism
Author(s)
L. Ranacher & U. Pröbstl-Haider
Abstract
Conference and business tourism is increasing in economic importance, and
negative environmental impacts of associated events can be significant. One
method of making such events more sustainable is the ecocertification of green
meetings. Ecocertification is a common tool for the advancement of
sustainability in the tourism industry, and some empirical research has already
been dedicated to the perception of ecolabels, as well as to incentives for and
inhibitors against joining ecocertification schemes. For the special segment of
green meetings, however, such research is pending. This study, therefore, is
dedicated to the perception of ecocertified green meetings and to the certification
process involved. Qualitative and quantitative research methods are employed to
investigate the perception of the congress facility manager, an event manager and
the attendees of an ecocertified conference at the Congress Centre Alpbach in
Tyrol, Austria. The congress facility manager and the event manager are
interviewed via expert interviews. For the conference attendees, a standardised
questionnaire is used. The results reveal the level of awareness concerning the
existence of the Austrian Green Meetings Certificate and the perception of an
ecocertified green meeting including its associated benefits. Furthermore, the
perception of the certification process itself, the event manager’s reasons for
pursuing certification, the congress facility’s role in the certification process, as
well as limitations to encouraging environmentally friendly travel are reported.
The paper is concluded with a discussion of preconditions and requirements
necessary to increase the number of green meetings in Austria.
Keywords
Green meetings, ecocertification, sustainable event, sustainable
tourism.
Related Book
Other papers in this volume
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