Accessing The Attitudes Of Successors In Dairy
Farms Toward Educational Tourism
Author(s)
Y. Ohe
Abstract
Educational activities provided by farmers have recently been gaining attention
and enabling consumers to learn about food, life and rural heritage. This paper
reports the attitudes of the next-generation successors of Educational Dairy
Farms (EDF) who are now working on-farm, in comparison with their
counterparts working on ordinary dairy farms in Japan, as determined by
questionnaire surveys. First, the main findings were that the EDF successors
tended to have wider job experience, and longer and more varied training
experience across the country and/or abroad than their counterparts in ordinary
dairy farms. This means that EDF successors have both a wider perspective and
more extensive human networks from social learning opportunities. Second,
EDF successors gained high psychological rewards and strengthened their
identity as a dairy farmer from the educational activity of the farm, including
more self-confidence and pride as a dairy farmer. Third, most successors,
however, did not consider the educational service to be economically viable.
Thus, in the long term, it will be necessary to levy a service charge to make the
educational activity viable. Quality improvement was considered to be a
necessary measure for this purpose.
Keywords
educational tourism, rural tourism, dairy farm, farm tourism,
agritourism.
Related Book
Other papers in this volume
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