The Feedback Between A Tourism Model
And Urban Planning In La Manga, A Mass
Tourist Destination On The Spanish Coast
Author(s)
S. García-Ayllón & J. L. Miralles
Abstract
The urbanization process that shapes the current Mediterranean coast started in
Spain with mass tourism, encouraged by the National Law of Tourist Interest
Areas in 1963 as a strategic investment. Fifty years after its implementation, it is
necessary to conduct a retrospective analysis of the results, for the evaluation of
the goals set in the 60s. The evolution of the economic, political and legal
parameters show certain deviations from the initial forecasts of many urban plans
carried out in coastal places created from scratch.
The case of La Manga del Mar Menor is certainly an enlightening example of
the results that have been achieved on a mass tourist destination. La Manga,
located in the coastal Region of Murcia (south-eastern Spain), is a destination of
250,000 holidaymakers in summer which was a desert dune in the 60s. The study
of feedback between a tourist model and urban planning reveals the problems of
a tourist product to maintain its attractiveness in the long term. The short-term
benefit of second homes versus hotels, the cost of maintaining the locations with
high seasonality in demand or the target customer in a tourist destination are
elements heavily influenced by urban planning in coastal cities. In this paper, all
these elements will be distributed to either side of the balance, in order to
evaluate the validity of the La Manga model.
Keywords
tourism strategies, urban planning, La Manga, Mar Menor, National
Law of Tourist Interest Areas.
Related Book
Other papers in this volume
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